Category: Marketing
Keys to Leveraging CU Customer Data
David Dean, COO Marketing Solutions for CU Solutions, explores the challenges for credit unions to...
Read MoreFour Keys to Develop a Loyalty Program
Heidi Young discusses the keys to develop a great loyalty program that increases engagement. Heidi...
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Credit Union Marketers Often Position Their Institution Against Another, But Is Comparative Marketing Worth It?
In an article titled “Chobani Unveils Media Campaign to Support Simply 100 Greek Yogurt: ‘It’s a...
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The Future of Advertising: Ad-tivities
If your ad engagement rates are low, consider this: at least 86% of TV watchers are completely...
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Why “Branding For Good” is Great For Business
Should it be the responsibility of brands to be a force for good? Yes, it unifies. Yes, it’s good...
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