Alan Bergstrom, Vice President, Marketing and Business Develop at Aux, discusses how credit unions can get started and then improve their analytics capabilities.

Alan Bergstrom is recognized within the credit union industry as a passionate and experienced leader in marketing, business development and strategic planning.  Mr. Bergstrom has served in leadership roles with both credit unions and CUSOs providing him the strategic and hands-on experience necessary to help meet the needs of credit unions throughout the country. Throughout his credit union career, Mr. Bergstrom has been recognized within the industry by winning numerous CUNA Diamond marketing awards for the credit unions he has served, was named a Credit Union Rock Star, and received the coveted Marketing Executive of the Year award.  He completed Filene’s i3 program, as well as the National Credit Union Foundation’s DE program and carries the certified CUDE designation.