Strategy and Marketing: The Perfect Pair

Posted by Larry Grant | Jun 29, 2022 | Marketing

Learn how strategy and marketing are intertwined, from Bo McDonald, President of Your Marketing Company.

Finding his creative voice behind the mic as a radio DJ, Bo McDonald used his unique view on the financial world to create the go-to firm for community financial institutions looking to venture outside their comfort zones. Through a process of trial and error, Bo founded Your Marketing Co 15 years ago and has enjoyed continued growth since then. His years at YMC have been defined by industry-disrupting ideas, a whole lot of laughs, and a creative boom in credit union marketing.

If you have additional questions for Bo, please contact him at bo@yourmarketingco.com.

About The Author

Larry Grant

Larry Grant is the managing editor and co-founder of Credit Union Digest. He also co-founded Aurum Consultants, where he has become an internationally recognized author and trusted advisor in strategy design and implementation, organizational transformation, employee engagement, customer experience and performance management. Email: lsgrant@aurumconsultants.com