Using Analytics to Develop an Award-Winning Credit Card

Alex Coulson, Senior Vice President and Chief Marketing Officer at Har-co Credit Union, discusses the analytical underpinning of Har-co Credit Union’s award winning credit card.

Alex Coulson is a Senior Vice President and Chief Marketing Officer at Har-co Credit Union. Alex leads the marketing efforts to elevate the brand identity while utilizing data analytics. He focuses outward on the member to deliver innovative, seamless, and curated experiences that differentiate the credit union from other financial institutions. Prior to his role at Har-co, Alex spent 10 years at Verizon, leading teams that developed marketing strategies for a variety of launches including devices, services, and partnerships. He uses these experiences to ensure a forward-thinking approach to creating strategic initiatives.