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Author: Dominique Carbaugh

Credit Union Marketers Often Position Their Institution Against Another, But Is Comparative Marketing Worth It?

Credit Union Marketers Often Position Their Institution Against Another, But Is Comparative Marketing Worth It?

Posted by Dominique Carbaugh | Jan 27, 2021 | Marketing

In an article titled “Chobani Unveils Media Campaign to Support Simply 100 Greek Yogurt: ‘It’s a...

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The Future of Advertising: Ad-tivities

The Future of Advertising: Ad-tivities

Posted by Dominique Carbaugh | Jan 16, 2021 | Marketing

If your ad engagement rates are low, consider this: at least 86% of TV watchers are completely...

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Why “Branding For Good” is Great For Business

Why “Branding For Good” is Great For Business

Posted by Dominique Carbaugh | Dec 7, 2020 | Marketing

Should it be the responsibility of brands to be a force for good? Yes, it unifies. Yes, it’s good...

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