How Marketing and Employee Engagement Create Branding

Posted by Larry Grant | Jun 6, 2022 | Marketing

Mike Patterson, Chief Branding Officer at Horizon Federal Credit Union, discusses the how marketing and employee engagement mesh together to achieve branding.

Michael Patterson has over 30 year’s banking experience, including 15 within the credit union movement. He is currently the chief branding officer at Horizon Federal Credit Union in Williamsport, PA. Michael has been a frequent presenter for credit union leagues and events. He has authored numerous books and articles. Michael latest book, Fully Inflated: Regain Your Bounce in Life provides tips on how to discover your passion and strength, overcome self-limiting beliefs, and achieve your personal best.

If you have additional questions for Mike, please contact him at mpatterson@horizonfcu.org

About The Author

Larry Grant

Larry Grant is the managing editor and co-founder of Credit Union Digest. He also co-founded Aurum Consultants, where he has become an internationally recognized author and trusted advisor in strategy design and implementation, organizational transformation, employee engagement, customer experience and performance management. Email: lsgrant@aurumconsultants.com